CASPER

The Casper Cooling Collection launch of innovative Nova+ Wave Hybrid mattresses and Hyperlight cool sheets inspired us to create a cutting-edge luxury campaign that brings it all to life. A stunning, visual CGI campaign to tell a compelling, comprehensive story.

Client

Casper

Process 

 

CGI / Animation

FINISHED WORK

Launch + Bring to Life

Working again with Casper, we helped introduce their newest innovation in mattresses and bedding. The Cooling Collection looks absolutely spectacular as we utilize artistic animations to highlight their unique heat-wicking technologies and launch the much-anticipated Nova + Wave Hybrid. 

CASPER_WAVE_Full-Stack_6K_2_detail2.jpg
CASPER_WAVE_Full-Stack_6K_2_detail.jpg
CASPER_WAVE_Cover-PCM_6K_3_detail.jpg
CASPER_WAVE_Cover-PCM_6K_1.jpg
CASPER_WAVE_KikooBands_6K_2_details.jpg
CASPER_WAVE_Full-Stack_6K_1_detail.jpg

Animate + Magnify + Illuminate

Allow the consumer to escape within the imagery and to live within the moment. Use creative animations to magnify and illuminate all the product attributes in the very best light by creating a journey infused with cool calming colors, airy fabric, simulations, and heat-wicking particle effects.

CREATIVE PROCESS

CASPER_WAVE_Hyperlite_6K_3_detail.jpg
CASPER_WAVE_Hyperlite_6K_2_detail.jpg
CASPER_WAVE_Hyperlite_6K_4_detail.jpg

Visualize + Energize + Influence

Imagine the sheets flowing lightly across the screen. Envision the mattress design animated in CGI to highlight its unique product technology, textures and subtle cooling colors. We made the animation come alive, with high energy and unique angles, and included still aspects that highlighted warm to cool transitions and airy fabric simulations. It works to subtly influence the consumer to desire the brand - and remember the campaign. 

CASPER_WAVE_KikooBands_6K_2.jpg
CASPER_WAVE_Cover-PCM_6K_3.jpg
CASPER_WAVE_Cover-PCM_6K_2_detail.jpg
CASPER_WAVE_Full-Stack_6K_2.jpg
CASPER_WAVE_Full-Stack_6K_1.jpg
  • Grey LinkedIn Icon
  • Grey Instagram Icon
  • Behance-01