CASPER
The Casper Cooling Collection launch of innovative Nova+ Wave Hybrid mattresses and Hyperlight cool sheets inspired us to create a cutting-edge luxury campaign that brings it all to life. A stunning, visual CGI campaign to tell a compelling, comprehensive story.
Client
Casper
Process
CGI / Animation
FINISHED WORK
Launch + Bring to Life
Working again with Casper, we helped introduce their newest innovation in mattresses and bedding. The Cooling Collection looks absolutely spectacular as we utilize artistic animations to highlight their unique heat-wicking technologies and launch the much-anticipated Nova + Wave Hybrid.
Animate + Magnify + Illuminate
Allow the consumer to escape within the imagery and to live within the moment. Use creative animations to magnify and illuminate all the product attributes in the very best light by creating a journey infused with cool calming colors, airy fabric, simulations, and heat-wicking particle effects.
CREATIVE PROCESS
Visualize + Energize + Influence
Imagine the sheets flowing lightly across the screen. Envision the mattress design animated in CGI to highlight its unique product technology, textures and subtle cooling colors. We made the animation come alive, with high energy and unique angles, and included still aspects that highlighted warm to cool transitions and airy fabric simulations. It works to subtly influence the consumer to desire the brand - and remember the campaign.
