A New Perspective...Floating particle simulations morph before your eyes.
Steelworks was approached by our friends at W2O Group with an exciting brief to create an animation for Cloudmed, a Revenue Intelligence platform for the healthcare industry. Inspired by the anamorphic sculptures of artist Michael Murphy, the art direction purposefully integrates key elements from the Cloudmed brand. The particles transform from an amorphous mage to a blinking eye.
Evoking the company's strength in translating collections of data into insights for revenue building, these illusory animations were featured on the rebrand and launch of Cloudmed's new website.
CGI + Animation