Is the grass really greener? Yes, when it's made in CGI.
Our buds at Cresco Labs have been blowing up, and we were high with excitement to be a part of their latest campaign!
Turning to CGI for the first time, the Cresco Labs team approached Steelworks with our first ever cannabis project. With the world of 3D imagery constantly evolving and expanding, it was fitting to work with a company that is also in a growing and innovating industry.
We couldn't be more proud and happy to pop the lid on this campaign and share it with you. Major props to the team involved - check out the dope work below!