Mini Cooper Online Configurator

As car consumers, we all love to explore and compare online, in order to make the dealership buying experience quicker and easier. For auto brands, shooting all exterior and interior features and parts for each model can be costly and take a lot of time. Mini Cooper and Beam Interactive brought a challenge, that we were able to effectively accomplish in CGI. We created photographic renders for the full exterior and interior, as well as 60 additional parts for the configurator. We delivered a large quantity of cars, each with different features, such as wheels, lights, seats and more, and saved the client time + costs.

Client

Beam

Process

CGI / Animation

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