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POPPI

This Summer, Steelworks Studio joined forces with Anomaly to develop a campaign for HOKA. With a trending hashtag #FLYHUMANFLY and shoes created for any movement you can think of, we were asked to create a dynamic campaign to incorporate live talent and product animations, including the sought after Mach X and Anacapa 2.

 

Process 

 

CGI Animation

Creative Direction

Nidia Dias

Design & Animation

Marcel Piekarski + Marcos Savignano

R and D

The Anacapa 2 “feels like a shoe, wanders like a boot” meaning it’s meant for fun on all terrains. Juxtaposing against the Mach X’s speed approach, we looked to the Anacapa 2 to play with varying terrains such as the rebounding against unstable trails and sloping of valleys. 

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