This Summer, Steelworks Studio joined forces with Anomaly to develop a campaign for HOKA. With a trending hashtag #FLYHUMANFLY and shoes created for any movement you can think of, we were asked to create a dynamic campaign to incorporate live talent and product animations, including the sought after Mach X and Anacapa 2.
CGI / Animation
Design & Animation
Marcel Piekarski + Marcos Savignano
R and D
The Anacapa 2 “feels like a shoe, wanders like a boot” meaning it’s meant for fun on all terrains. Juxtaposing against the Mach X’s speed approach, we looked to the Anacapa 2 to play with varying terrains such as the rebounding against unstable trails and sloping of valleys.