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POPPI - LEMON LIME

Steelworks has partnered with Poppi to create a 30s broadcast spot celebrating the release of Poppi’s new Lemon-Lime flavor. We incorporated Poppi’s signature color palette and chrome aesthetic with transformative reveals of the can and flavor cues.

Our goal was to craft an engaging and dynamic campaign for Poppi that seamlessly transitions from the product reveal to showcasing its flavors and ingredients, all while capturing the essence of sneaker culture. We aimed to align with Poppi's distinctive chrome aesthetic, infusing the ad with freshness and vibrant shots of juicy fruit, all in this lemon-lime world.

 

Process 

 

CGI / Animation

Creative Direction

Nidia Dias + Miguel Rato

Art Direction

Joey Phinn

Design & Lookdev

Tiago Andrade, Joey Phinn, Marcel Piekarski, Afonso Soares, Dennis Tiege

FX

Tiago Andrade, Ezequiel Grand, Marcel Piekarski

Lighting

Tiago Andrade, Carlos Cidrais, Marcel Piekarski

Animation

Tiago Andrade, Joao Lucas, Marcel Piekarski, Afonso Soares

Comp

Tiago Andrade

Storyboard

Alex Potts

Editor

Claudio Vasques

Sound Design

Echoic Audio

FINAL ANIMATION

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BEHIND THE SCENES

Utilizing a blend of Cinema4D and Houdini, we experimented with various approaches to maximize the ad's impact. We incorporated fluid simulations and innovative techniques to deliver a refreshing and unique take on a beverage commercial.

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