How do you showcase a fun, colorful array of lipstick choices? Make them dance, make them move, make them look and feel the way someone does wearing them. 

Our team at Steelworks had a lot of fun with this Colorgel Lip Balm campaign, where we created Shiseido's latest lipstick collection in 3D. With just photo references to start, our team was able to render all 12 lip balms in their different shades in CG and create a vibrant animation, which was integrated into a 30-second spot for the cosmetic brand.

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Client

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J Walk

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Process

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CGI / Animation