Sprite Lyrical Campaign
Wieden+Kennedy was faced with an incredible challenge, to launch an integrated campaign for Sprite across all platforms, without a product ready and available to shoot. We were brought on to create a solution fully using CGI.
Our process began with building one can as a base model, to test water effects and copy design. In order for the additional 16 cans to feel unique, we randomized our pattern of droplets to avoid any similarities in the water design. After large format testing for OOH and print, we were able to easily integrate the products into motion for broadcast use. With retouching, color, grading and animation to the supplied edit to match the new environment, we were able to pull off a seamless result.
Weiden + Kennedy NY
CGI + Post Production