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Fresh
Crème Ancienne
Our film beautifully fuses the nostalgic allure of a vintage book with contemporary aesthetics, honoring Fresh’s Crème Ancienne Botanicals Tome. The visuals seamlessly weave the rich textures of weathered leather and detailed illustrations with sleek, minimalist design elements. Mixed with live action, in a way that is carefully blended with the style of the CGI work.
Through warm lighting, sepia tones, and contemporary highlights, the film creates an immersive experience that honors Fresh’s heritage while showcasing its evolution.
The narrative weaves stories of key ingredients, showing their journey from ancient origins to their role in today’s products.
Vintage-style sketches transition smoothly into modern product shots, symbolizing the seamless fusion of tradition and innovation. The soundtrack blends classical strings with modern ambient tones, enhancing the timeless feel.
The film culminates with a nod to Fresh’s original book—a cherished artifact that connects the brand’s storied past with its forward-looking future, creating a sensory homage that bridges old-world charm and modern beauty.
In exploring ideas for the film, we aimed to create a vintage-inspired book with a modern twist that echoes the essence of the original text detailing the ingredients behind Fresh’s unique products.
The vision was to pay homage to this timeless source while infusing it with a contemporary flair.
For the film, we aimed to recreate some of the key ingredients featured in Fresh’s products. We explored various versions and interpretations, experimenting with different approaches to bring these elements to life visually.
A key focus of the film was to highlight the products in their most captivating and refined form. We aimed to present them in a way that truly reflects their quality, craftsmanship, and the luxurious experience they offer. Every detail was carefully considered to ensure the products are showcased with the elegance and attention they deserve.
The film’s main goal was to seamlessly merge design, product aesthetics, and visual style with the human element of the live-action scenes. This approach allowed the CGI and live-action sequences to harmonize naturally, creating a cohesive visual experience that aligned beautifully with the film’s lighting.
Our inspiration came from the opening scene, set in a surreal environment where the arches appeared almost computer-generated, yet were real. This set the tone for the entire piece, blending reality and CGI in a visually striking way.
Credits
Creative Direction
Nidia Dias + Miguel Rato
Global Head of Production
Hannah Byers-Brown
Executive Creative Producer
Chago Venable
Producer
Antia Goicoechea
Design & Lookdev
Noisegraph
Videographer
Jerry Sun
Model
Li Jingwen