Poppi

Expo West​

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Poppi commissioned Steelworks to create a 60-second seamlessly looping animation for their interactive experience at the 2024 Natural Products Expo West. The animation incorporated Poppi’s signature liquid chrome aesthetic with a color palette that transitioned from lemon-lime greens to strawberry reds. Macro explorations of the carbonated beverage magically transformed into refreshingly cold condensation-covered cans. Along with the bold sound design provided by London-based Echoic Studios, we guided the viewers through an immersive, transformative experience.

Process 

CGI / Animation​

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Sound Design

Echoic Audio

Final Animation