Building on the foundation of the original film, this Q2 release evolves the visual language into a warmer, more vibrant expression of spring. With a stronger emphasis on lifestyle storytelling, the edit leans into lived-in moments, bringing a sense of ease, comfort, and everyday beauty to the forefront.
Richer tones and more colorful blooming florals introduce a renewed energy to the world, expanding the palette while maintaining the same softness and precision at the core of the work. This next chapter explores the system through a brighter lens, where color, light, and motion come together to reflect the season in full bloom.
As part of our ongoing R&D, we explored a series of quiet, lifestyle-driven moments centered around cotton in its most natural state. One of these studies features freshly washed sheets hung out to dry between two trees, gently catching light and movement in the open air.
Developed across both still imagery and animation, this exercise focused on capturing the subtle behavior of fabric and how it drapes, shifts, and responds to the environment while maintaining a sense of softness and realism.
Client — Boll & Branch
Project — Cool, Unparalleled Comfort
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Summary
Building on the foundation of the original film, this Q2 release evolves the visual language into a warmer, more vibrant expression of spring. With a stronger emphasis on lifestyle storytelling, the edit leans into lived-in moments, bringing a sense of ease, comfort, and everyday beauty to the forefront.
Richer tones and more colorful blooming florals introduce a renewed energy to the world, expanding the palette while maintaining the same softness and precision at the core of the work. This next chapter explores the system through a brighter lens, where color, light, and motion come together to reflect the season in full bloom.
Credits
Creative Direction
Miguel Rato
Art Director
Liam Pitchford
Global Head of Production
Hannah Byers-Brown
Executive Creative Producer
Chago Venable
Producer
Antia Goicoechea
Design Lead
Sylvain Gaussens
Design & Animation
Julio Dean
Nil Estany
Sylvain Gaussens
Liam Pitchford
Afonso Soares
Martina Stiftinger
Thiago Tallmann
Live Action
Kevin & Rebecca Joelson (The Joelsons)
Comp/VFX
Coffee & TV
Gamma VFX Studio
Editor
Claudio Vasquez
Sound Design
Zelig Sound