For this recent video campaign with Forme, we brought clarity to the science behind their posture-aligning garments.
Our team created detailed CGI animations of the sports bra to showcase its structure, fit, and key areas of support. Complemented by clean graphic overlays and custom iconography, the visuals highlight the functional benefits of both the sports bra and shirt, from improved alignment to muscle engagement, while maintaining the brand’s refined, performance- driven aesthetic.
Our approach began with studying the garment’s technical details, fabric composition, tension zones, and posture-correcting panels to translate physical design into digital form. We developed a high-fidelity CGI model that allowed us to experiment with layering, deformation, and material response under movement. Throughcontrolled lighting and subtle motion cues, we highlighted how the bra’s structure supports alignment while maintaining comfort and flexibility. Every surface treatment and fabric simulation was crafted to balance realism with clarity, helping viewers intuitively understand how performance is built into the design.
Working with live-action footage of models wearing Forme's posture-aligning garments, we designed a series of graphic overlays and icons to visualize the product's benefits in real time. The challenge was to integrate these elements naturally into the motion of the human body, aligning with posture, movement, and camera shifts while maintaining clarity and precision. Each overlay was carefully tracked and composited to highlight areas of support and alignment, using clean lines and subtle motion to reflect Forme's modern, science-driven aesthetic. The result bridges physical performance and visual storytelling, helping viewers immediately understand how the garments work in motion.
Client — Forme
Project — Posture Support Made Visible
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Summary
For this recent video campaign with Forme, we brought clarity to the science behind their posture-aligning garments.
Our team created detailed CGI animations of the sports bra to showcase its structure, fit, and key areas of support. Complemented by clean graphic overlays and custom iconography, the visuals highlight the functional benefits of both the sports bra and shirt, from improved alignment to muscle engagement, while maintaining the brand’s refined, performance- driven aesthetic.
Credits
Agency
Umbrella
Executive Creative Director
Miguel Rato
Art Director
Liam Pitchford
Global Head of Production
Hannah Byers-Brown
Executive Creative Producer
Chago Venable
Producer
Antia Goicoechea
3D Design
Nil Estany
Liam Pitchford
Miguel Rato
Afonso Soares
3D Animation
Nil Estany
Liam Pitchford
Afonso Soares
Lead 2D Designer
Pedro Cruz
2D Design & Animation
Nil Estany
Léo Imbert
Afonso Soares
Modeling
Maurizio de Angelis
VFX
Andre Martins