Mirinda's refreshed visual identity embraces optimism through bold, expressive design, putting flavor at the heart of the brand experience. Our challenge was to translate that vibrant new visual language into motion, creating a CGI animation that extends the energy, personality, and playful spirit of the rebrand.
Drawing inspiration from the identity's bold graphics and dynamic color palette, we crafted a fast-paced visual journey filled with expressive transitions, energetic product reveals, and moments that celebrate Mirinda's unmistakable sense of fun. The result is a colorful animation that brings the brand's refreshed look to life with movement, rhythm, and a smile in every frame.
Client — Mirinda
Project — Crave
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Summary
Mirinda's refreshed visual identity embraces optimism through bold, expressive design, putting flavor at the heart of the brand experience. Our challenge was to translate that vibrant new visual language into motion, creating a CGI animation that extends the energy, personality, and playful spirit of the rebrand.
Drawing inspiration from the identity's bold graphics and dynamic color palette, we crafted a fast-paced visual journey filled with expressive transitions, energetic product reveals, and moments that celebrate Mirinda's unmistakable sense of fun. The result is a colorful animation that brings the brand's refreshed look to life with movement, rhythm, and a smile in every frame.