For Poppi, we created an animated CGI film that captures the brand’s vibrant energy and bold vision. Through dynamic visuals, playful motion, and a modern aesthetic, the film brings Poppi’s personality to life, presenting “the future of soda” with clarity and creative impact.

Each Poppi flavor inspired its own distinct visual world. Orange, grape, and raspberry became the foundation for our exploration of color, texture, and motion, each capturing a different expression of the brand’s crisp and refreshing character. These cues guided the overall mood and pacing of the film, grounding the visual language in the sensory qualities that make Poppi unmistakably vibrant.

To push the creative potential of this project, we integrated AI tools into our concept development process. AI helped us rapidly explore visual directions, generate mood concepts, and refine early design ideas with greater speed and precision. This approach allowed the team to experiment more freely, aligning creative exploration with Poppi’s bold, future-focused identity.

Our live action shoot brought an extra layer of realism and energy to the film. From lighting tests to motion references, these moments capture the collaboration and craft that went into blending practical elements with CGI to create a cohesive final piece.