We’ve crafted a music player that blends modern sophistication with a touch of retro charm. From initial sketches to a fully realized design, this project represents our dedication to innovation and style.
Our player features a sleek, minimalistic aesthetic, but with a twist. Thanks to its unique display technology, it can transform into a vibrant, colorful experience. Whether you prefer a subtle look or something more expressive, our design adapts to fit your vibe.
We immersed ourselves in extensive R&D and exploration to find the perfect synergy for Steelworks. Dive into our process and discover the innovation and creativity that drove this project forward.
Every element of our music player is meticulously crafted with a clear and intentional value. Each component is designed not only for functionality but also to embody a clean and elegant aesthetic.
We developed a cohesive brand identity for the product, seamlessly integrating a complete UI system with engaging animations. Our focus was on creating an experience that aligns with the product's design philosophy - clean, elegant, and purposeful.
Every detail, from the visual identity to the interactive elements, reflects our commitment to delivering a polished and intuitive user experience.
We also developed comprehensive 360° campaign materials.
In addition to the main film, we created poster assets and social media animations, ensuring a cohesive and engaging brand presence across all platforms.
Explore the creative concepts behind our R&D. Ideas and style frames that might not make it to the final product, but drive our innovation forward.
Client — SW-1
Project — Portable Music Player
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Summary
We’ve crafted a music player that blends modern sophistication with a touch of retro charm. From initial sketches to a fully realized design, this project represents our dedication to innovation and style.
Our player features a sleek, minimalistic aesthetic, but with a twist. Thanks to its unique display technology, it can transform into a vibrant, colorful experience. Whether you prefer a subtle look or something more expressive, our design adapts to fit your vibe.
We immersed ourselves in extensive R&D and exploration to find the perfect synergy for Steelworks. Dive into our process and discover the innovation and creativity that drove this project forward.
Credits
Creative Direction
Nidia Dias
Miguel Rato
Edin Agovic
Art Director
Jordi Pagès
Global Head of Production
Hannah Byers-Brown
Executive Creative Producer
Chago Venable
Producer
Antia Goicoechea
Design
Edin Agovic
Jordi Pagès
Afonso Soares
Marcel Piekarski
Modeling
Edin Agovic
UI Design & Animation
Afonso Soares
Edin Agovic
Animation
Afonso Soares
Jordi Pagès
Lighting
Miguel Rato
Edin Agovic
Editors
Afonso Soares
Edin Agovic
Miguel Rato
Music & Sound Design
Joseph Smith Music