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SW-1


We’ve crafted a music player that blends modern sophistication with a touch of retro charm.
From initial sketches to a fully realized design, this project represents our dedication to innovation and style.

Our player features a sleek, minimalistic aesthetic, but with a twist—thanks to its unique display technology, it can transform into a vibrant, colourful experience. Whether you prefer a subtle look or something more expressive, our design adapts to fit your vibe.



We immersed ourselves in extensive R&D and exploration to find the perfect synergy for Steelworks.
Scroll down to dive into our process and discover the innovation and creativity that drove this project forward.

Product Design​
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Every element of our music player is meticulously crafted with a clear and intentional value. Each component is designed not only for functionality but also to embody a clean and elegant aesthetic.

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PORTABLE MUSIC PLAYER

DESIGNED BY STEELWORKS

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Brand Design & UI System​
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We developed a cohesive brand identity for the product, seamlessly integrating a complete UI system with engaging animations. Our focus was on creating an experience that aligns with the product's design philosophy - clean, elegant, and purposeful.

Every detail, from the visual identity to the interactive elements, reflects our commitment to delivering a polished and intuitive user experience.

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Primary Colors

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Gradients

Photography

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Typography

UI Animation

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Campaign Material​
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We also developed comprehensive 360° campaign materials.
In addition to the main film, we created poster assets and social media animations, ensuring a cohesive and engaging brand presence across all platforms.

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RnD​
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Explore the creative concepts behind our R&D - ideas and style frames that might not make it to the final product, but drive our innovation forward.

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Credits

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Creative Direction

Nidia Dias, Miguel Rato, Edin Agovic

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Art Director
Jordi Pagès

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Global Head of Production
Hannah Byers-Brown

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Executive Creative Producer

Chago Venable

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Producer
Antia Goicoechea​

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Design
Edin Agovic, Jordi Pagès, Afonso Soares, Marcel Piekarski

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Modeling
Edin Agovic

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UI Design & Animation
Afonso Soares, Edin Agovic

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Animation
Afonso Soares, Jordi Pagès

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Lighting
Miguel Rato, Edin Agovic

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Editors
Afonso Soares, Edin Agovic, Miguel Rato

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Music & Sound Design
Joseph Smith Music

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