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For this project, our goal was to seamlessly blend alpine elegance with urban vibrancy, creating a cohesive journey from the mountains to the city and an interesting take on fashion films.

During our extended story, we showcased, in depth, the environments that were created to represent this imaginary brand. Majestic vistas with details of snow and falling rocks were used to express the mountainous regions. While cityscapes crafted with a mix of scaffolding, cloth, concrete, and shipping containers were interspersed with campaign advertisements that hinted at the fusion of sports and streetwear. 

Graphic lighting and captivatingly minimalistic design helped to craft a modern interpretation of both environments. Clever editing that employed a snappy momentum with match cuts, along with hard-hitting sound design, enabled us to ensure smooth transitions to keep the viewer engaged.

Mountain Design

Inspired by a blend of luxury and adventure, we set out to create these mountainous explorations. Our aim was to capture sportswear's essence by showcasing the stunning synergy between high-performance fashion and the majestic, untamed beauty of the mountains.

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City Design

Blending Sportswear with Streetwear merges high fashion with street culture, creating a unique fusion of luxury and urban style. Inspired by this partnership, we infused city elements into our designs, bringing a dynamic street culture vibe to our urban aesthetic.

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RND + Explorations

We had a lot of fun working on RND for this piece, ensuring that we created a signature blend of sophistication and functionality. Our process focused on integrating materials and innovative designs to create a blend between the mountains and cityscapes.

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Process 

 

CGI / Animation

Creative Direction

Nidia Dias + Miguel Rato

Global Head of Production

Hannah Byers-Brown

Producer

Antia Goicoechea

Executive Creative Producer

Chago Venable

Early Explorations

Sylvain Gaussens, Hernán Lindenbaum, Dennis Tiege

Design

Steward Lupercio, Marcel Piekarski, Afonso Soares, Dennis Tiege

Modeling

Maurizio de Angelis

FX

Tiago Andrade, Ezequiel Grand, Marcel Piekarski, Afonso Soares

Animation

Afonso Soares

Lighting

Tiago Andrade, Steward Lupercio, Marcel Piekarski

Comp/Grading

Tiago Andrade

Comp Support

Marcel Piekarski

Editors

Nidia Dias & Afonso Soares

Music & Sound Design

Joseph Smith Music

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